Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more reputable information
Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The standard technique of tracking conversions on a website, using pixels, is having trouble with transforming web browser privacy plans. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips across networks.
Furthermore, this kind of monitoring enables companies to track conversions beyond the web site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This adaptability provides online marketers extra possession over the data they send out, and makes it easier to follow different information legislations. It's also a great deal less prone to fraud, as it's harder for deceptive stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can assist marketing experts make more enlightened advertising choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side tracking enables services to bypass these constraints and offer exact, consistent data that is much less susceptible to interference.
This sort of monitoring also enables businesses to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is extra dependable for services looking for to adapt to these changes.
3. Less susceptible to fraudulence
Server-side tracking enables companies to adjust information payloads before it reaches 3rd party endpoints, boosting protection and privacy. This is especially essential as various internet browsers and systems increasingly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your internet site.
In addition, server-side tracking enables you to capture user data directly on your own servers. This eliminates dependence on third parties, which can be susceptible to breaches and privacy infractions.
A server-side tracking system negative keyword management is a set of directions that tells your site's server what events to tape-record. This data is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a small piece of code on your webpage to collect information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the site's own server, bypassing web internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to information obstacles triggered by things like a broken link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the web server. This enables you to have more accurate information and assists ensure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.