Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce services are turning to server-side monitoring as a method to improve their data collection procedures. While it calls for a lot more technical knowledge than routine GTM and may present added expenses, it can result in greater precision and even more trusted information
Pixel monitoring uses an item of code to register conversions on your web site. It's very easy to set up and much less vulnerable to ad blockers.
1. A lot more exact data
The standard method of tracking conversions on a site, utilizing pixels, is having trouble with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This supplies a lot more precise information and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketers more possession over the information they send out, and makes it much easier to adhere to various data laws. It's additionally a whole lot much less vulnerable to scams, as it's more difficult for fraudulent stars to adjust the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and improve information before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can aid marketing experts make more informed marketing choices.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in internet site visitors' browsers. These tracking codes are often obstructed by ad blockers, which can result in information collection disruptions and inaccurate outcomes. Server-side tracking makes it possible for organizations to bypass these restrictions and provide exact, constant data that is much less vulnerable to disturbance.
This kind of tracking additionally enables businesses to track conversions that happen outside of the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more dependable for organizations seeking to adjust to these changes.
3. Much less prone to fraudulence
Server-side tracking makes it possible for companies to adjust data hauls before it gets to 3rd party endpoints, enhancing protection and privacy. This is specifically essential as various browsers and systems increasingly alter just how they deal with cookies. As an example, in iOS 14, Safari will only supply first-party cookie data and will certainly not allow pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened outside of your internet site.
Additionally, server-side monitoring allows you to capture individual information directly on your own web servers. This eliminates reliance on 3rd parties, which can be vulnerable to breaches and personal privacy offenses.
A server-side tracking system is a set of directions that informs your website's server what occasions to videotape. CRM integration with performance marketing This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's also utilized to cause event-based ads, such as retargeting. In contrast, pixel tracking is an alternate approach that uses a tiny item of code on your webpage to collect data from individuals.
4. Less complicated to implement
Server-side tracking is a data collection process that occurs on the web site's very own web server, bypassing web browser limitations. This implies that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the range of information monitoring and offers companies extra control over transmission, making it generally more reliable. Because of this, it's much less susceptible to information difficulties triggered by points like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the web server. This permits you to have even more exact information and assists make sure compliance with privacy policies such as GDPR. Furthermore, it also avoids the tracking constraints enforced by internet browsers and advertisement blockers.